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Metro Bank to open high street commercial property
A commercial property in Holborn, London, will be the site of the first new high street bank for 150 years, it has emerged.
Metro Bank plan to open the business property on July 29th and state it will offer "unparalleled levels of service and convenience".
Doug Taylor, head of economic advocacy at Which?, said customer service will be the bank's "selling point" when they initially open and try to gain interest.
"In the longer term they are going to be judged against the other providers," he added, meaning products will be introduced to meet customers' needs.
The brand is likely to focus on trust, as this is valued by potential consumers and Metro Bank must differentiate itself from other providers, Mr Taylor noted.
No information has yet been given about products, rates and interests offered by the new establishment, but Mr Taylor stated this could be a bid to avoid informing competitors of their plans and ideas.
Posted by Tom Baker
Metro Bank plan to open the business property on July 29th and state it will offer "unparalleled levels of service and convenience".
Doug Taylor, head of economic advocacy at Which?, said customer service will be the bank's "selling point" when they initially open and try to gain interest.
"In the longer term they are going to be judged against the other providers," he added, meaning products will be introduced to meet customers' needs.
The brand is likely to focus on trust, as this is valued by potential consumers and Metro Bank must differentiate itself from other providers, Mr Taylor noted.
No information has yet been given about products, rates and interests offered by the new establishment, but Mr Taylor stated this could be a bid to avoid informing competitors of their plans and ideas.
Posted by Tom Baker
Tue, 22nd Jun 2010